Our Story
The idea for the Squigie Towel was born out of frustration during workouts and sports. Every time we’d hit the gym or head out to play a game, there was this one problem that kept interrupting our focus: the towel. We’d drape it over the nearest machine, hang it on the fence, or even try tucking it into a waistband, but it would inevitably fall to the ground. Chasing down a towel between sets or searching for it on the field was distracting, taking us out of the moment and away from the game we loved.
That’s when we knew there had to be a better solution. We imagined a towel that would stay right where we needed it—always within reach, without getting in the way. After a lot of trial and error, the Squigie Towel was created: a towel designed with a strong embedded magnet and paired with a durable belt clip, so it stays at your side no matter where the day takes you.
What started as a simple idea has grown into a mission to make life a little easier for anyone who’s ever had to chase down a runaway towel. Now, with the Squigie Towel, we’re thrilled to offer a solution that lets you stay in the moment, focused on what you’re doing, without missing a beat. Thank you for joining us on this journey—we can’t wait to see where the Squigie Towel takes you.
Our Vision!
At Squigie, our vision goes beyond just solving a problem—we aim to redefine how people experience convenience in movement and sport. We see a future where the Squigie Towel becomes more than just a workout essential; it’s a statement of style, function, and adaptability. We're excited to expand our line with different versions that feature unique clips, diverse styles, and vibrant colors, offering everyone a Squigie that feels like their own. Additionally, we’re committed to partnering with organizations that share our values of sustainability, innovation, and community. Together, we’ll continue to create products that simplify life, support active lifestyles, and encourage people to stay focused on what matters.